We have all come to know and realize that there are tons of websites on the Internet attempting to sell similar insurance products to the same audience of potential buyers. The agencies now need to ask themselves, “what will make my site stand out from the rest?” The key is to create a website that becomes the favorite destination for shoppers, which really isn’t all that hard to do. You just need to make it easy to use. Make sure all of the links work properly and that your graphics display quickly and correctly.
One of the easiest ways to lose website traffic is to make your website difficult to use. If the user finds the site hard to navigate, with missing or incorrect information, or graphics that are slow to load, these are some of the ways websites end up turning off potential customers.
Make sure that people are able to find the information they need with simple navigation and this will surely keep them satisfied. By providing quality content and constantly updating your site you’ll keep them coming back and spreading the word to other potential clients.
Make your site interactive and engaging
When someone clicks onto a website they like it when they are able to engage with representatives of the company. This will help them to believe that your company cares about them and has information they will want to utilize. You need to make it easy for them to contact agents through the site. It makes these visitors feel appreciated and welcomed if they get a quick response about products and services they’ve taken an interest in.
Encourage feedback, even negative comments, and be willing to talk to them and answer questions. Knowing that you are willing to listen and offer help can go a long way towards building trust. Also, have a plan in place to follow up on all inquiries in a timely manner. One sure way to lose a customer is by encouraging engagement on your insurance websites and then not responding when customers reach out for information. You can judge how well you’re doing by the number of visitors you have on a daily basis, and can increase those numbers by putting in the necessary time and effort.